About us

The people in your corner.

Financial issues affect us all, but too many people have no one to talk to. We're changing that.

Our mission

We're tackling the elephant in the room.

Financial issues affect us all. In fact, it's something many of us worry about all the time, but without anyone to talk to.

At Neo Wealth we're on a mission to change that, and support every employee with their financial life, throughout their career, no matter their situation, salary or starting point.

Where we came from

Born in a crisis, built for real life.

Neo Wealth was founded in the heart of Covid, a global pandemic that changed the lives of everyone, almost overnight.

Incomes stopped. Furlough letters arrived. Markets fell. And millions of people discovered, at the worst possible moment, that they had no financial safety net and no one to ask for help. Financial advice existed, but for most people it felt distant, expensive and reserved for the already-wealthy.

That was the moment Neo Wealth was created: from the belief that expert financial guidance shouldn't be a privilege you unlock once you're rich, it should be there for everyone, especially when life is at its most uncertain.

The pandemic passed. The lesson didn't. Today we bring that same conviction into the workplace, meeting people where they are, and making sure no one has to face a financial question, or a financial crisis, alone.

What we bring

Support that's human, safe and always available.

Human support from qualified experts

Our financial lives are unique, so everyone benefits from personalised support, especially when it's delivered by qualified experts with years of training and experience, not chatbots or generic content.

Security, privacy & inclusion

Financial matters can be sensitive. That's why the support we provide is confidential, secure and available to all, no matter who you are, or what kind of help you need.

At the right time, all the time

100% accessible support from a proactive team, whenever life needs it. And with us there's no such thing as a stupid question, if it matters to you, it matters to us.

A message from our founder
"Financial education shouldn't be a privilege reserved for the wealthy. Everyone deserves to feel confident about their money, and everyone deserves someone in their corner. That's why Neo Wealth exists, and it's why we'll never lose the human touch that makes this work."
AC
Ashleigh Cherry
Founder, Neo Wealth
FCA Regulated Fully Independent UK GDPR & Confidential Education First No Cost to Your Business

Be the employer your people remember.

Invest in your people without adding to your budget. Let us build a workplace financial wellbeing programme your employees will genuinely value.